Research On The Business Marketing Strategy Of A Bank Shaanxi Branch Company

As the core business of modern commercial bank, corporate business is also the business domain with the most fierce competition on commercial bank market. In the trend of ever deepening financial reform and increasing competition among the business in China, the marketing quality and market share directly decide the market competition position of the commercial bank. The paper starts from the present marketing situation and existing problems of the cooperate business of A Bank Shaanxi Branch, combining the marketing theory with actual situation of the cooperate business of A Bank Shaanxi Branch. After analyzing the external and internal operation environment and the advantage and disadvantage of operation of the corporate business with PEST and SWOT models, the paper proposes the marketing strategies and safeguard measures A Bank should adopt.Through the study, the author hopes to seek more efficient marketing strategies and more applicable safeguard measures for the development of corporate business of the mainstream commercial banks in the country at present. Meanwhile, the author hopes A Bank Shaanxi Branch can further elevate its brand image and market competitive power by strengthening the market survey more carefully, segmenting the market more professionally, keeping improving product, channels, operating process and competition strategy.