Fujian Benz Automotive Industry Development Strategy Research Ltd

Fujian Daimler Benz as in Asia and Oceania, the only commercial vehicle production base, enjoying its parent company brings brand, product quality and other advantages, but due to the impact of the world economic crisis, are currently experiencing some bottlenecks. But our country is in a turning point in the new urbanization, Fujian Benz is located just inside the small urban construction in progress Green Town. This Fujian Benz is a new opportunity. Enterprises are the mainstay of the market, but also to promote the city's main population centers, urbanization construction in favor of industrial agglomeration, to allow migrant workers to gradually integrate into the town, while urbanization and gradually improve the quality of migrant workers, leading to human urbanization. On the other hand, urbanization has brought the industry gathering, intensive land, means of production, etc., to bring the cost of compression, urbanization preferential policies, allowing companies greater participation urbanization, these activities often promote develop their own business, to grow the brand, obtain greater benefits. Therefore, small urban construction perspective, the full analysis of the characteristics of small businesses and urban construction, the development of enterprise development strategies to speed up the urbanization process, improve the quality of urbanization, but also bring economic benefits and brands. Departure for this article childhood city construction perspective, based in Fujian Benz with its own characteristics and the actual situation, the analysis of the external macro-environment in Fujian Benz and their own strengths and weaknesses, to develop Fujian Benz and mussels produce small cities to build the city's development strategy. And refine countermeasures and suggestions.Through theoretical analysis SWOT and PEST model Fujian Benz macro environment and their own advantages and disadvantages, Fujian Benz to develop a strategy, and by reading a lot of literature on the theory of domestic and foreign enterprises and related cases in the Background of Urbanization will be systematic review, in-depth analysis of the development strategy of the Japanese Toyota and successful experience in Koromo City urbanization background, according to the results of the analysis and recommendations put forward specific measures to build a city in Fujian Benz production strategy.