| The development of Chinese tourism form the path of reform to now has developed from nothing to something and from the small to the big. After developing for 30 years, tourism has become an independent industry with economic development from the simple foreign affairs reception. At the same time, the development of tourism also changed the pattern from relying on resources and labor elements to capital and technology elements. Especially after 2000, the speed of capital, technology coming into the tourism industry was accelerated. In 2015, the General office of State Council issued the paper " Several Opinions about Further Promoting Tourism Investment and Consumption" which further encourages the research of tourism investment enter the phase of explosive growth. Therefore, the deep study about the problem of investment environment of regional tourism not only is the objective requirement of the competitiveness of the investment environment of country and regional tourism, but also is the practical demand of developing regional tourism and other tertiary industries, optimizing the industrial structure and promoting local economic growth.In the theoretical side, the problem about the investment environment of regional tourism began extensively attract the attention of domestic and foreign scholars since the 1960s, but so far, the theory system of this aspect is still not enough mature and perfect. In the practical side, tourism investment not only caused widespread concern and attention, but also caused regional competition and growing regional difference. Doing research on regional tourism investment environment, selecting reasonable evaluation factor, analyzing and identifying the level and differences of the investment environment of regional tourism have become an urgent and deepening problem.Based on the comprehensive domestic and foreign theories&literatures about the influence factors of tourism investment environment and evaluation system, combining the changes of development in tourism investment in recent years, after figuring our the relative concepts of the investment environment of tourism and analyzing systematically the influence factors of the investment environment of tourism, this paper tries to set up the ETRE analysis framework of tourism investment environment including four levels which are Economical Foundation, Tourism Status, Regional Location and External Environment and then build the evaluation index system of the investment environment of tourism. Then select cross-section data in 2014 and do the stratification and comprehensive evaluation to the investment environment of tourism in 31 provinces in China through factor analysis, principal component analysis, regression analysis and other mathematical&statistics methods. This analysis will get the main factors influencing the regional tourism investment environment; Then based on the theoretical analysis and the results of quantitative evaluation, using exploratory&spatial data analysis, trend analysis and other statistical analysis, it sums up the distribution pattern of the investment environment of tourism and reveals the spatial differences. Finally, based on the law of barrel, selecting "the club in poverty type" of the investment environment of tourism- the western region as the researche object, the paper will study and formulate measures to optimize the tourism investment environment.Through studying, the conclusions are as follows:(1)The ETRE analysis framework of the investment environment of regional tourism is made up by four levels:Economical Foundation (E), Tourism Status (T), Regional Location (R) and External Environment (E).(2)Both the comprehensive level of the investment environment of tourism and the level of four levels present, the pattern of "the east high and the west low and the north-south differentiation" and presents gradiently descending "step type" development in the aspect of space.(3)Main factors affecting the investment environment of tourism of provinces are economic development level, the input and output of tourism industry, locate communication level, social environment, economic structure optimization, ecological environment, regional traffic conditions, policy environment, the development of core industry according to the degree of effect (from big to small).(4)The comprehensive score curve of the investment environment of regional tourism is right-skewed, the overall level of tourism investment environment is low, the levels of tourism investment environment in different provinces show significant differences.(5)The development of the investment environment of tourism in China is not sound, the investment environment is not balanced and presents the two-pole differentiation and "convex" distribution in provinces and regions of the middle to lower(6)The level of the investment environment of tourism in the different kinds of province tend to convergence, the spatial basically distributes with "strip" "clumps" and "ring" forms with the distinctive characteristic of ranked distribution.(7)The level of the investment environment of provincial tourism in our country exists significant spatial correlation and spatial heterogeneity, global situation is significant spatial correlation, partial showing gathering situation with the two-poles "club convergence".The innovation of the article mainly includes:(1)With "The investment environment of provincial tourism in China" as the theme, the paper carries on the quantitative stratification and the comprehensive evaluation. The selected topic has certain novelty.(2)The investment environment of regional tourism is regarded as a multi-level complex system. On this basis, the paper divides the key factors that affect the environment to the four levels:Economical Foundation, Tourism Status, Regional Location and External Environment which constructs the ETRE analysis frame of regional tourism investment environment(3)On the basis of analysis framework, using the existing data, the paper creatively constructs a ETRE evaluation index system which fully reflects the investment environment of national and regional tourism as much as possible. Theoretically, it proves that there is a set of evaluation standard which can objectively evaluate the level of regional tourism investment environment.(4)Research methods are multiple and cross with each other. Besides, it is used reasonably and makes the theoretical exploration and practical analysis combined perfectly. |
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