Studyon The Promotion Strategyof S Company's Sales Performance In The Perspectiveof Psychological Economy

This paper based on the research of the company S sales performance in recent years,with the analysis of the psychological economics perspective,fond that sales decline in addition to changing market factors,there are a number of problems.With the expansion of S sales team,as well as the market competition intensifies,sales teams encountered a bottleneck in terms of management and sales,this paper aims to achieve the purpose of performance improvement and find out the sales performance and to improve the problem of the fall through the psychological economics perspective.Firstly,This paper uses the models of psychology of decision making,game psychology,consumer psychology,psychology of happiness psychology and then analyze the company S sales team sales with data analysis under the psychological economics perspective,at the same time,we use Donna Dunning(2010)'s professional quality diagnosis of psychological theory and test and analyze the psychology quality feature of the sales team of individuals and departments in the form of questionnaire.The analysis revealed:1.The company S lack of scientific and objective evaluation standard in the aspect of training talent assessment,and lead to talent recruitment,training,assessment,management and retention process chaos;2.The company S marketing decision-making system is relatively scattered,each group individually,not unified pace,and therefore can not join forces;3.The company's cohesion declined,leading to the core staff and high-performing employees erosion seriously.The three aspects of problem has restricted the promotion of the company's sales performance,cause sales continue to decline during 2015 and 2016.Based on these problems,we put forward a series of targeted sales promotion strategies:1.Summarizing professional quality standards that high relative to sales performance and building the sales team staff qualification certification system;2.Building the center on the basis of the respective marketing sales division to enhance the ability of the marketing system based on the scientific decision-making;3.Helping employees understand,experience,study the company's core business philosophy by re-sort the company's values and interpretation in order to achieve the purpose of "unite as one,draws hearts close".