A Carbon Graphite Company International Marketing Strategy Research

In recent years, under the background of the international market gradually open, domestic steel production and the development of the metallurgical industry present surplus situation, leading to a as main raw materials of steel carbon and graphite products to the development of the world iron and steel metallurgy international course.It makes high power electric arc furnace, ultra high power electric arc furnace and refining furnace industrial technology for continuous improvement.Therefore, under the background of this development, in carbon and graphite industry, high standard and high quality of the graphite electrode with large size and high power or ultra high power graphite electrode in the future international market development space will be more and more big.A carbon graphite co., LTD is A production, sales, science and technology, domestic trade, foreign trade in A body's private enterprise, in the carbon and graphite products production technology, equipment level and quality of graphite products, production capacity, export, etc., in the same industry at home and abroad in the rapidly rising stage.However, in has its own particular advantage at the same time, A carbon graphite is faced with some challenges in the development of company.Under the background of this development, for A carbon graphite company future development, can make the correct marketing strategies will has important strategic value.In this paper we introduce the theory of STP,4 ps theory, with A carbon graphite company international marketing environment as the breakthrough point, to A carbon graphite company macro environment PEST analysis, porter five competitive model features and use the A carbon graphite industry environment.On the basis of the above analysis, combing A carbon graphite company international marketing status quo, to find the existing problems and specific include:the product structure is unreasonable, lack of blank market of new products, reduce product pricing, product price is not blindly flexible, too dependent on middlemen channel, interest differentiation between channel members, the lack of new media promotion, promotion of simplification.And put forward the corresponding to each other's international marketing strategy optimization, specific include: expanding market segment, adjust the market structure, clear target market positioning, optimization of product structure, improve the level of total quality management, making the market competitive prices, flexible adjustment of market price, the construction of electronic commerce network marketing channel, strengthen the communication between the with dealers, implement multi-dimensional marketing promotion, establish a good social public relations.To expect A carbon graphite company can gain A foothold in the fierce international competition in the market, and get A steady development.