The Marketing Strategy Research For Sionsteel Jilin Carbon CO.,LTD

Currently, for the development of China's carbon industry,opportunitise and risks coexist. On one hand, industry excess capacity, demand, cost pressure rising sharply, market competition, resources, energy and environmental issues on the whole industry restrict carbon produce a series of questions exist, etc make domestic carbon enterprise's survival and development steps further.On the other hand, the domestic steel industry development mode change is also provides new graphite electrode enterprise growth space. At present, formulate new situation of the marketing strategy is every graphite electrode enterprise of the moment.THE Sionsteel Jilin Carbon CO,LTD Is the cradle of Chinese carbon industry for a long time, the past is the industry to take the lead the status. In recent years, due to the slow development, its profession supremacy suffered serious threats and challenges. Company's current business situation is not optimistic, marketing in trouble and can't provide enough for enterprise development of power. Therefore, it is necessary to work to the company's marketing canvassed and analysis, making a new marketing strategy, to ensure that the enterprise in the fierce competition in the market gain a competitive advantage.This paper applied the theory of competition. Philip p.m., potter five competitive forces model for the company and SWOT method, the internal and external environment, business market behavior is analyzed systematicallysummarizedcomprehensively the company's strengths, weaknesses, opportunities and threats, based on the study of market segmentation, completing the enterprise market positioning choice, established enterprise future marketing strategy and detailed marketing strategy.