Research On Business Marketing Strategy Of Neusoft Medical CT Products Enter Into USA

21 Century is a globalization and internet era.To catch this trend and pursuit of sustainable development,Chinese enterprises plan to enter the oversea market.Under the guidance of "Go Global Strategy",more and more Chinese companies start to carry out foreign investment,including build foreign factory,set up foreign R&D center,build up international sales networks and cross-border mergers and acquisitions.With the development of economics and population growth,we are facing the aging society.Meanwhile the healthcare awareness is enhanced by the people.Although US subprime crisis and Europe debts crisis affect the global economics development,medical equipment market keeps the 10%CAGR.Medical imaging market as the key part of medical equipment plays an extraordinary role.This paper applies PEST model,Porter five strength models to analyze Neusoft medical systems' internal and external environment,identity factors,which influence the company's development.Combined with SWOT analysis tools,find out the best marketing strategy in USA.Utilize STP theory to analyze the proposal of marketing strategy.Meanwhile,on the base of it,establish the marketing strategy from 4 aspects including product,price,place and promotion which called 4Ps theory.Finally,through the implementation of marketing strategy,analysis of the control,find the problem and propose the solution.This paper hopes to point out a possible solution for Neusoft medical American CT business,through the marketing strategy research and review,integrated typical marketing theory and method.For another,provide as a reference on summary of Neusoft medical American CT business.On some extent,it has practical value for some China export enterprise,especially for Chinese medical equipment company.