Research On American Local Marketing Strategy Of M Company

With the development of the global population aging,the demand of the medical services is growing,the medical industry has become one of the hottest and most promising markets in the future,but at the same time,because of many capital companies enter this industry,so this situation make the competition environment of the medical industry is extremely cruel.M company as a typical medium-sized medical device company who is focus on the overseas markets,the United States as the largest market of the medical equipment industry',for M company,how to expand the market share in the world's largest medical device market,make a marketing strategy based on the advantages of M company has became the most important thing.Based on the theory of localized marketing,PEST analysis and Porter's five-force model,this paper first analyzes the macro environment and competitive environment of the medical device industry,and then analyzes the macro environment and competitive environment of the medical device industry.The external development environment was analyzed,and the use of SWOT analysis tools on the M company's situation and the current business opportunities and threats faced a specific analysis,clarify the resource advantages and core competitiveness.The purpose of this paper is to analyze the overseas market environment and competitive environment of medical device enterprises in China,and to analyze the market opportunities and analyze the market opportunities of overseas companies in China.At the same time,through the research on the localization of M overseas market,especially in the process of localization of American market,product planning,channel planning,price strategy,promotion policy,brand building,after-sales service and human resources guarantee.To clear its existing problems and future localization of the road to propose a viable solution.