Study On The Influence Mechanism Of Tourists' Environmental Responsibility Behavior In Xitang Ancient Town Based On Local Theory

Green tourism and eco-tourism have developed rapidly in China,and a large number of tourists have brought great pressure to the ecological environment of ancient villages and towns.The traditional protection measures can't fundamentally solve the problem of scenic environment.As the main body of the environmental protection,the tourist's own environmental protection can contribute to the sustainable utilization of scenic resources.Revealing the Mechanism of Environmental Responsibility Behavior of Tourists,Which can be used to guide the tourists to choose the green ecotourism and promote the sustainable development of the ancient village scenic area.Based on local theory,this paper explores the impact of personal characteristics and local characteristics on the behavior of tourists'environmental responsibility from the perspective of human interaction,and puts forward hypotheses and constructs relevant models based on literature analysis.Questionnaires were designed on the basis of literature reading,interviews and questionnaire survey,and Xi Tang Town was chosen as a case study.The data of 285 valid questionnaires were analyzed statistically by SPSS22.0 and Amos21.0.Finally,the following conclusions were obtained:The emotional attachment of the ancient village visitors to the scenic spot is an important driving factor for the occurrence of environmental responsibility behavior.Both the physical and environmental characteristics of the enemy can be used to influence the environmental liability behavior of the tourists through local intermediary variables.The indirect effects are 0.247 and 0.209 respectively,which shows that the local characteristics in the ancient village scenic area have obvious indirect effects on the tourists'environmental responsibility behavior.The gender and educational level have a negative effect on the formation of local attachment,while the age,income and monthly income have a positive effect on the local attachment of tourists.Age can directly affect the environmental behavior of tourists,and education level can directly affect the environmental liability behavior of tourists,but also indirectly affect the environmental responsibility behavior through local attachment.Therefore,the managers of the ancient village scenic spots should play the active role of tourists in the green eco-tourism and pay attention to the cultivation of the feelings between the tourists and the scenic spots in the course of guiding the tourists to produce environmental responsibility behavior.By improving the overall environmental quality of the scenic spot,creating a good atmosphere to publicize the historical development of ancient villages and cultural origins,improve the overall quality of services to tourists in the whole process of travel feel comfortable and satisfied,and then have a certain emotional connection.Pay attention to the unique characteristics of the performance of the area,taking full account of the local characteristics of the emotional impact on tourists;To carry out appropriate environmental protection activities to increase the experience of visitors to participate in environmental protection in the area and aware of the value of environmental behavior,and then lead to take the initiative to environmental protection behavior.