Organizational Integration And Social Geographical Environment Characteristics In Technology Application

The attributes of technology are displayed in the application,and the technology is applied and practiced in a specific social environment.The last mile of rural e-commerce distribution is not only a practical problem in the logistics industry,but also gradually evolves into a social problem in rural revitalization.Accurate algorithms and a detailed market-oriented operation model encounter difficulties in rural society,this makes us reflect on the relationship between technology application and social environment.This article uses participatory observation and in-depth interviews to collect data.Through a case study of company J in X County,Chengdu,using participatory observations and in-depth interviews to collect data and conduct a case study on Company J in County X,Chengdu,it was found that the company adopted the terminal integration mechanism under the support of government projects,when the market-oriented operation model encountered difficulties in rural society.The company using the organizational strategy of“government setting up the stage,society working together,and terminal integration ”,has led many express delivery companies to form alliances,adopting the “unified management,shared capacity,and independent operation”operating model,and innovatively promote the construction of rural logistics distribution service systems.The e-commerce platform gradually shares resources with various social forces such as rural cooperatives,complete the logistics distribution of the last kilometer in the countryside.With the support of government policies ? projects and funds,and existing commercial forces such as small vendors,and the promotion of social organizations such as social work associations role,and an e-commerce platform of informationtechnology,and cooperatives to sell agricultural products to help rural revitalization and other strategies,the Company J in County X of Chengdu achieves the last mile of e-commerce of and the end integration of related services.These strategies match the local "hexagonal" spatial structure;the hierarchical chain grid market structure;and the rural social and cultural foundation based on rural special trust,efficiency and service mechanisms.The prominence of the rural logistics problem is a concomitant result of the application of e-commerce technology.The solution to this problem is closely related to the social foundation of technology application.Under the constraints of the social environment and geographical environment,the rural market and social structure as well as geographical and cultural factors have become the key factors that affect the success or failure of technology.The integrity of the rural social cultural geographical environment is the prerequisite for technology application and the foundation for technology to build society.Technology has also formed a unique technology application environment during the application process.Technology no longer depends on the organization,but is directly connected with the society.With the development of the society,the degree of integration with the society is getting higher and higher.