The Research On Electric Power Marketing Under Uncertain Market Demand

Today,with the rapid development of economy,electric power is one of the most important energy sources,and the function in the energy supply is irreplaceable.Electricity market is influenced by many factors because of its intense uncertainty and time-varying characteristics.Under the uncertain conditions of electric power market demand,how to reasonably and effectively allocate the market resource and draw up a electricity sale price,drawing up a appropriate marketing strategy will be a worth exploring content.Firstly,the article analysis the electricity product strategy and marketing strategy,including the structure of electricity market and the method of electricity demand division,and analysis the marketing strategy method of the Ordos power supply enterprise.Secondly,a load forecasting method under the uncertain demand environment was provided,which based on the uncertain market demand of electric power marketing and the characteristic analysis of load forecasting,again the electricity price model of the uncertain market environment was studied,including the reform of electricity price and electricity pricing method,and discussed the price model under the uncertain market demand of electric power.At the end of this article,it made a case analysis which combined with the Ordos local power market,and offered the Ordos power supply enterprise with the electric power market strategy and countermeasures.