Research On Development Strategy Of Internet Video-pay Service In S Company

2012 Chinese video site for the first time beyond the search service,becoming the first major application of the Internet,which also marks the video information will become the new leader in the information age.In recent years,"content is king" has gradually become the core of various video sites,content copyright costs increase by leaps and bounds every year,has become a problem plagued various video sites.How to break the existing profit model,solve paying user base is small,low conversion rate,retention rate,renewal rate and other issues become the focus of attention each.Even after years of paying business development,but overall from the current domestic situation,various video sites are state losses,the domestic video sites paid services still have a long way to exploration and mining.Research paper paying Internet video business development strategy title,mainly from the following aspects.First,the charge depends on a conceptual overview of the relevant station.Secondly,the paid video site development difficulties currently faced by the analysis,revenue plight plight content,subscribers plight summarized in three aspects.Using SWOT matrix analysis,from the ecosystem to build a diversified,blue ocean strategy to create differentiated,comprehensive services to meet the needs of users to address the plight of three angles video site-paid service.Finally,the future development of the road network and premium video website video industry thinking.The paper pointed out that the prospects are gradually paid video site optimistic about the future of the video site will be more diversified profit model;video site will also benefit from the gradual transformation into products industry services,a comprehensive industrial upgrading.For the future development of the road network video industry,we believe that the content of differentiation,market segment will be the key to winning the whole industry.In short,this article well-known video site pay business-focused study,based on personal experience with reference to the relevant literature carried out comprehensive research from multiple angles paying business reasons,current situation,problems and propose paying science business development strategy to suddenly pay business profit model.