The Research On The Impact Of The Crowdfunding Quality To Consumers’ Crowdfunding Participation Behavior

As the liberalization of the croxwdfunding relevant policies,the rapid development of economy,and innovation of internet security technologyy,all areas of the crowdfunding platforai are springing up.And the crowdfunding is a new type of financing with low threshold and high popularity,which is bound to bring a lot of money and support to elntrepreneurial innovation.However,the crowdfunding developing period is very short,there are still many problems xworthing us to research,how to promote the crowdfunding financing performance,promote the consumers’participation behaviors is a meaningful issue.In this paper,we make the research on the impact of the crowdfunding quality to consumers,crowdfunding participation behavior,based on the mediating effect of trust.We hope which can provide some reference for the theoretical research and management practices on crowdfunding.First of all,this research analyses the crowdfunding relevant theoretical literature,discusses he relationship among the crowdfunding quality,trust,and the participation behaviors,and define the concept of the crowdfunding quality and its dimensions.Secondly,this research makes a model of the impact of the crowdfunding quality to consumers’ crowd funding participation behavior,based on the mediating effect of trust;Moreover,according to previous research and nmanagement practice,we design and hand out questionnaires,ancd analyze the datas from the reliability and validity,the correlation and the regression;In the end,the assumptions are verified,and we get the 1following conclusions:the crowdfunding quality has a significant positive correlation to consumer participation behavior,the croxwdfuncding quality has a significant positive con-elation to ability trust,integrity trust,charitable trust,and the ability trust,integrity trust lhave significant internmediary influence between the crowdfunding quality and the crowdfunding participation behaviors.In adcdition,according to tlheoretical and ci:empirical research results and the crowdfunding practices,we provides some feasible management advice for crowdfuncding from the perspectives of the crowdfunding platform and the project sponsors.