The Study Of The Development Of Agricultural Products E-commerce

E-commerce mode of agricultural products is a new type of agricultural products flow mode,which through the electricity business platform achieve resource integration and collaborative management to form a complete industrial chain,and promote the flow of the main body to achieve effective docking,and integrate flow of information,goods,capital and commodities to optimize the production,processing,retail and other links of agricultural products,so that members of the circulation chain can play their roles in the creation of value in accordance with the division of labor and status in the circulation,at the same time ensure the agricultural products quality assurance,supply stability,and ultimately through the win-win cooperation and benefit distribution mechanism to protect the interests circulation of the main body in the circulation.2017 Central "No.1 document" pointed out that to promote the new agricultural business entities,processing and circulation enterprises and electric business enterprises to fully dock and integrate,promote online and offline interactive development,and accelerate the establishment of a sound system to adapt to the development of E-commerce mode of agricultural products,support the construction of business platform of agricultural products and rural electricity service site.For the development of agricultural products E-commerce provides a policy support.The use of E-commerce into the circulation of agricultural products,first,reduces the intermediate links of farmers and consumers,so that the efficiency of agricultural products improves greatly;second,because E-commerce eliminates the excess body of the circulation of agricultural products,so to a large extent,it saves the purely circulation costs,storage costs and transportation costs,so as to ensure that the agriculture-related subjects can get greater benefits;third,can resolve the blind production problems due to market information asymmetry,resolve the long-standing problem of uneven production and sales of agricultural products.In addition,the E-commerce of agricultural products provides convenience for the farmersto enter the market and increases the ability of farmers to resist market risks,reduces or even avoids the problem of slow progress in peasants’ income increase,greatly promotes the development of agricultural economy.This paper analyzed the Feicheng E-commerce of agricultural products from the perspective of political economy,tried to use the theory of agricultural basic status,capital circulation and turnover theory and Marx’s circulation theory to discuss the characteristics of agricultural products E-commerce,and used the analytic hierarchy process to determine the constraints of Feicheng agricultural products E-commerce’s development,and finally on this basis to put forward targeted countermeasures and suggestions.The research found that the level of the main factors’ E-commerce awareness,the level of information technology,the branding of agricultural products,the standardization of the situation and the degree of development of logistics are the main factors to affect the development of Feicheng agricultural products E-commerce.In order to promote the development of E-commerce of agricultural products in Feicheng,it is necessary to strengthen the propaganda and guidance of E-commerce of agricultural products and improve the cognition level of the main body of the transaction on the E-commerce of agricultural products.To introduce the middle and senior talents at home and abroad,information and talent training;three to improve the standardization of agricultural products and brand building,to create high-profile regional brand;four to integrate logistics resources,the formation of the city,town,village all-round efficient logistics system,five to actively develop farmer professional cooperatives,to improve the degree of organization of farmers;six to optimize the electronic trading environment of agricultural products,strengthen the credit supervision and network security construction and improve the network payment system.