Marketing Strategy Research For Cabinet Air Conditioner Of Company P

The operation and marketing of industry is impressed impacted by the globalization,and the international companies are facing the giant challenges by the international competition.The international economic cooperation is more and more popular coming with the improvement of the technology and the driver of the globalization strategy,the scope of the mobility is increasing for the products,information,production and technology,and also the international division of labor is gradually refined,so the global resource optimization and allocation efficiency are continuously improving.The development of the world pattern has created important conditions for the sale and circulation of industrial products in the world.Globalization makes the sharing and dissemination of industry market information continues improve,leading to the product homogeneity is more and more obvious,the price of industrial products continued to decline,enterprise profits decreased gradually,and the benefits of users is growing,customers can quickly obtain the desired product price information through various channels,and then compared.Cabinet air conditioner is introduced by foreign system integrators coming with the China industrial modernization process,and then gradually developing in China.With the technology of cabinet air conditioner development growing mature and perfect,more and more enterprises begin to realize the importance of cabinet air conditioning technology.It is believed that the utilization rate of the cabinet air conditioning has been improving the product range and the performance,and it will meet the demands of the different industry vertical market,along with industry development.This trend will intensify the competition of cabinet air conditioning industry,to establish a healthy competition in the market system.This articles aims at the start point of the problems which P Company encountered in the cabinet air conditioner marketing.The experience and lesson for industry product marketing from P Company will be precious wealth,even though P company still in weak position after gradually increasement.As one of the leading international companies in developed markets,the China marketing has to pick up,but still in a weak position,is a very precious wealth of experience and lesson for industrial products in the field of business.This case introduces P Company’s background,marketing status,improvement measures,results,and the implications.Starting from P Company cabinet air conditioning maIn this paper,through the P company actual case,based on marketing theory and practice,to determine the research direction according to the existing P cabinet air conditioner product marketing problems in the practice,the corresponding questionnaire and data collected in the process of defining the problem,understand the actual situation currently facing P,cabinet air conditioning product marketing practice through the data collection,access to reliable information,at the same time through the P company for cabinet air conditioning products user research and analysis,combining with the practical problems faced by the company,and through collecting the theory material,combined with the "4P" marketing strategy targeted marketing strategy design scheme of cabinet air conditioning products of P company,the final design the corresponding measures for the implementation of marketing strategy.From the perspective of the novel,on the transnational corporations in the weak position of the market,how to adjust the strategy to improve the market share is so serious task.This paper focuses on the practice,in the support of the management,strategic adjustment,and resource support in all aspects.At the same time,the market share strategy formulation and implementation in practice.This paper will study the footprints along the predecessors,the research of the industrial product marketing strategy analysis combined with P Company’s products,through the process of writing papers,study the industrial marketing theory and practice in the test.I hope through research and analysis,bring the positive significance of long-term planning for the P company of cabinet air conditioner product marketing strategy and business.For other brands or other cabinet air conditioning industrial products in the marketing management practice to provide a reference for the internationalization of national enterprises,expect to provide some thinking.