Marketing Strategy Case Study Of CS Company Bathroom Cabinet

Bathroom cabinet originated in Europe, popular in Europe and the United States. In themid of nineties it developed in China. With the rapid economic development, the taste ofpeople’s lives are getting higher and higher, so now we are paying more attention to thebathroom in the home decoration, not only to the function but also to the appearance, thusBathroom Cabinet arising in the market, it attracts more and more consumers for it is bothfurniture and bathroom utility. This means that a great potential market of the bathroomcabinet is taking shape. In a short time, the bathroom cabinet companies spring up andcompetition in this industry almost to white-hot level. In order to seize the market, companieshave taken a variety of strategies. Underneath the rapid development, there are still manyaspects to be improved in the bathroom cabinet industry. Therefore, research on the bathroomcabinet marketing strategy is necessary.This thesis is based on CS company bathroom cabinet marketing strategy. First for basicunderstanding, introduction of the CS company profiles and industry background in this trade;then introduction of the development of the company bathroom cabinet products, thecompany current marketing status and the existing problems.In the case studies section, analyze the macro-environmental conditions of CS with PEST,analyze the industry competitive structure using the five forces model and using SWOTanalysis point out CS’s advantages and weaknesses, their opportunity and threat that they arefacing, to position market by analyzing consumer with Methods of market research.Finally, find out the related marketing advice through the problems in CS companiesbathroom cabinets Product. Marketing management needs to be improved, product strategy,channel strategy, promotional strategy need to be improvement, as well as network marketing,green marketing and the establishment of deep service.Hope this case study can be reference for CS’s bathroom cabinet project marketingdecisions, and also hope that other companies in the same trade can take it as reference.