Research On Compliance Development Strategy Of Chinese P2P Lending

The emergence of P2P lending is due to the development of microcredit Internet,which breaks the barriers of capital and assets to a certain extent.With the synergy effect of financial liberalization,regulation easing,interest rate liberalization and the development of Internet technology,benefiting from encouragement of the financial regulation tolerant attitude and policy,domestic P2P lending industry has achieved rapid development.From 2007(when the first P2P lending platform was established in China)to 2015,industry regulation is basically in a vacuum,thanks to the domestic trend of "Internet + Finance" in 2013,the domestic P2P lending industry began to experience an explosive growth.While,most domestic P2P lending platforms have substantially become credit intermediaries,which is similar to commercial banks rather than information intermediaries.After rapid development,various problems have emerged in domestic P2P lending platforms.As domestic regulatory authorities gradually regulate P2P lending industry,compliance transition of P2P lending platforms is inevitable.The types of compliance development strategies developed and implemented will determine the survival of P2P lending platforms.Under this background,this paper adopts literature research,comparative analysis and case analysis method,defining the concept of P2P lending,analyzing P2P network borrowing comparatively in both Britain and America and domestic development pattern,stating the development of the domestic P2P lending industry present situation,the external regulation environment.The development status and problems occurring in the process of development is to be further analyzed.In the case analysis part,this paper takes YRD platform as an example,and detailedly introduces the business model and the development of the YRD platform.Then it analyzes its parent company,regarding its potential business risk and compliance issues of "the down line debt transfer mode".What's more,I do a research particularly on YRD platform compliance development strategy,especially focusing on the analysis of the effect of the strategy implementation on both YRD platform business level and performance aspect;After that,P2P lending compliance development strategies are trying to be brought up in the strategic level,business level and operation level;The last part of this paper try to give a summary about the whole research,and give some suggestions about transition and development direction of compliance of the domestic P2P lending network platform.As one important branch business of the internet financial,P2P lending is relatively a new kind of financial innovation,the domestic and foreign existing research mainly focus on its business model,risk control,supervision,etc.,There are few studies about compliance issues in the development of P2P lending platforms and little attention paid to the compliance development strategy research under the present regulatory external circumstances.This article is to study a series of problems occurring in the P2P lending platforms as credit intermediaries,to provide the domestic P2P lending platforms'compliance development strategies made with research support through theories and cases analysis,and to offer suggestions to domestic P2P lending platforms' transitional development based on the analysis of regulatory policies and regulatory environment in an innovative perspective,which has strong realistic significance and practical value.