A Report On The Private Lending Patterns Of JieDaiBao

Private lending has a long history in China.Since the reform and opening up,the folk lending as a supplement provided a large amount of financing for our country's small and medium-sized enterprises.It solved the problem of the financing difficulties and made great contributions for our country's economic development.In recent years,Internet financial also grow rapidly in China,especially the P2 P lending patterns.However,P2 P model appeared a lot of problem since the rapid expansion.In this case,government regulators issued a series of normative system for P2 P platform consolidation quickly.And the market of private lending model has carried on the innovation and development.Therefore,research on the folk lending and "JieDaiBao mode" has important significance for perfecting the financial market.JieDaiBao as a new model of the private network lending,It has established the network lending platform for acquaintances borrowing.In this paper,the case of JieDaiBao,analyzed the operation mode,the macro environment and the competitive environment of JieDaiBao.Through the analysis we found that,with the support of national policy and the development of Internet technology,more and more people choose to use the Internet financial.At the same time,acquaintances borrowing occupies a large proportion in the private lending market.Thus,JieDaiBao has the great macro environment and market advantages.However,JieDaiBao still exist disadvantage in the competition.Analysis found the problems that user insufficient resources,single product line,stickiness and acquaintances lending risk.These problems hindered the development of JieDaiBao.In view of the above problem,in this paper,the author believes that JieDaiBao should be combined with the user requirements to develop the business.This is going to be JieDaiBao model better user credentials.At the same time,establishing a diversified Internet financial platform makes the product more rich,and business will be improved.In addition,improving the user maintenance mechanism and risk control system,also can be used to further improve on borrowing treasure,to get a better development for the folk lending.