The Research Of Customer Relationship Management (CRM) About Bank Of Jiujiang Yichun Branch

With the current global economic integration process accelerated,the rapid development of various industries,especially in the financial industry,industry competition is becoming increasingly fierce.For China's commercial banks,due to the continuous improvement of China's market development,the overall market economic system is perfect and mature,making China's commercial banks in the process of operating products and business is facing unprecedented fierce competition.In recent years,some western developed countries,commercial banks gradually in our business,in some first-tier cities and second-tier cities,foreign banks began to set up branches to carry out financial business,making China's commercial banks in the business and management process In order to better improve the operating profit,many commercial banks in China's third-tier cities began to set up branches,will gradually expand their own business to the same time,in order to face the competition of foreign competitors in the same industry,These places to penetrate.This article embarks from the commercial bank customer relationship management,both at home and abroad at present,about customer relationship management and customer relationship management of commercial bank briefly summarize and analyze the related content,at the same time with the bank of Jiujiang,Yichun as research samples,through the bank of Jiujiang,Yichun list currently customers overall structure,customer selection mode,the branch of marketing strategy,and the content of the customer relationship maintenance and so on,through the questionnaire survey more intuitive to show the form of the bank of Jiujiang Yichun branch customer relationship maintenance and the current situation of the customer relationship management(CRM).At the same time,the current bank of Jiujiang Yichun branch in the process of customer relationship management(CRM)analysis of existing problems,and points out that the current bank of Jiujiang,Yichun customer relationship management(CRM)the cause of the problem,from the perfect customer relationship management system,innovation of customer relationship management tools and high-quality service team construction,improve the current bank of Jiujiang,Yichun the present situation of the customer relationship management,to improve the bank of Jiujiang,Yichun in Yichun area overall level of customer service.Expand customer resource advantages,so as to promote the all-round development of the branch to carry out the business process.In general,the competition of modern commercial banks in the final analysis is still competing for customer resources,improve business profit competition,for the bank this profitable organization,high-quality high-end customers more able to bank in the fierce competition to occupy a place to provide effective Of the protection,therefore,more and more commercial banks in the development process began to focus on customer relationship maintenance and customer relationship management.Based on the analysis of customer relationship management at home and abroad,this paper summarizes the research results of customer relationship management at home and abroad,and analyzes the characteristics of customer relationship management with the advanced domestic and foreign research results and the Yichun branch of Jiujiang Bank Content,mainly through the Jiujiang Bank customer relationship management principles,the overall structure of customers and customer maintenance of specific measures,the Jiujiang Bank Yichun branch of the customer relationship to conduct a comprehensive overview and intuitive display of Jiujiang Bank Yichun branch customer relationship management The status quo of work.At the same time,Jiujiang Bank Yichun Branch has some problems in the process of carrying out customer relationship management.The existence of these problems is not conducive to the financial business of Jiujiang Bank Yichun Branch.This paper analyzes the internal management and external competition of Jiujiang Bank Yichun Branch Jiujiang Bank Yichun Branch customer relationship management work problems,combined with domestic and foreign research results,the establishment of a reasonable customer relationship management system,and for the Jiujiang Bank Yichun branch customer relationship management work put forward their own recommendations for the Jiujiang Bank Yichun Branch To better carry out customer relationship management work,to promote the Jiujiang Bank Yichun branch of the development of their own business strength.