Xingcheng Swimwear Enterprise S Cross Border E-commerce Development Operational Research

This paper mainly through the study of cross-border e-commerce,select Xingcheng swimwear enterprise S as the research object,in-depth analysis of the development of cross-border e-commerce problems,and from the perspective of the customs to explore the effective way to carry out cross-border e-commerce,which must carry out enterprise S innovation strategy of cross-border e-commerce,is the purpose of writing provide relevant recommendations for the majority of small and medium enterprises to carry out cross-border e-commerce.This article is divided into five parts.First of all,starting from the research significance of cross-border e-commerce,and summarizing the relevant research at home and abroad,it is pointed out that cross-border e-commerce is an important strategic choice for the innovation and development of the majority of smes.The second part introduces the concept of cross-border e-commerce and customs supervision model and related management theory.The third part mainly carries on the thorough analysis to the enterprise S to carry on the cross boundary electronic commerce present situation,mainly uses the management theory to carry on the SWOT and PEST analysis to the enterprise S to carry on the cross-border e-commerce.The fourth part is the analysis of enterprise S development bottleneck problems in cross-border e-commerce,separately from the customs supervision dilemma,cross-border logistics development lags behind,the four aspects of management policy defect,trade credit enterprise S explore cross-border e-commerce dilemma.Finally,the fifth part is the analysis of the fourth part is the conclusion,summarizes the enterprise S from the customs supervision of cross-border e-commerce innovation strategy,innovation and cross-border logistics,cross-border e-commerce innovation management,cross-border trade credit security four aspects to carry out cross-border e-commerce strategies.