Research On Crisis Communication In Social Media

With the spread of “Baidu Wei Zexi” event,all the online and offline media caused an uproar,leading to the public's vocal opposition to the enterprise.With the spread of “Baidu Wei Zixi" incident in social media and even many foreign medias are reported on Baidu Wei Zexi events,BBC in the report put forward the view that Baidu into a huge corporate brand reputation crisis,we can see that still rigid to adhere to the traditional crisis communication coping logic has been very difficult to fit the current business in the crisis of the spread and development of the demands.In recent years,with the media environment changes the importance of crisis management strategy is self-evident.Crisis spread in the application field has developed a relatively solid research direction and spread the relevant industries,which has increasingly become the application of communication in the field of extremely valuable research direction.This paper applies the theory of crisis communication and uses case analysis and inductive deduction to break away from the past.The related research is confined to the government crisis public relations,the public relations analysis of an enterprise in the specific crisis transmission event,or based on the audience angle and opinion leader The study of the perspective of breaking the previous research on the crisis of public relations from the elements of the study of the elements and based on the dissemination of social media characteristics of their own business crisis management strategy,while Harris and Harti Man developed the theory of communication procedures to control the introduction of corporate brand crisis coping strategies.On the one hand,the social media on the one hand to expose the existence of their own deficiencies,on the other hand,enterprises in the face of the crisis,they often fall into the "discourse" is lost or "words field" poor use of the situation.Therefore,enterprises in the self-awareness,self-correction at the same time how to correctly convey information,so as to actively and effectively resolve the brand crisis in the social media era is still worth exploring.