Study On The Effect Of Social Capital On Results Of Enterpeise Growth Force Of Startups In Cascadecrowdfunding Situation

Under the background of the Internet+,crowdfunding has not just be a way to financing for entrepreneurs.Products will attract the attention of all the stakeholders by crowdfunding that could increase their social media presence.Entrepreneurs could acquire a variety ofheterogeneous,scarce,and evenstrategicbusinessresource from the crowdfunding stakeholders,which is more valuable than financing.In this paper,effects on the result of enterpeise growth force from social capital were studied in cascadecrowdfunding situation.There are two problems which include:(1)the capital structurein cascade crowdfunding situation;(2)whether and how social capital in cascadecrowdfunding situation could influence the result of enterprise growth force.Firstly,the social capital structure in cascade crowdfunding situation was reconstructed in combination with the features of crowdfunding through drawing on former research results of the social capital structure.This result will be useful to make deeper researches on related questions.Secondly,the results were got from three key aspects of socialcapital,network ability and resource acquisition throughexploratorymultiple casestudies.At the end of case studies,three conclusions were generalized by descriptiveanalysis in a singlecase and comparative analysis between multiple cases:(1)in the cascadecrowdfunding situation,the social capital from entrepreneurshas an importantinfluence on the results of business growth acceleration;(2)in thecascade crowdfunding situation,the social capital from entrepreneurshas an importantinfluence on thescale of enterprise growth.Thus,it has been verified that the theoretical statements and theoretical modelofsocial capital impacting on the results ofresource acquisition in the cascadecrowdfunding situation.It not only enrichesthe theoreticalperspective but also is full ofpractical significance that studies resource acquisition in thecascade crowdfunding situation from social capital perspective:(1)highlighting therole and advantage ofthe socialcapital in the process of resource acquisition in the cascadecrowdfunding situation and giving enlightenments to entrepreneurs;(2)providing advices on the future development ofthe platformfromthe perspective ofgathering business resources.