Research On Investor Relationship Management Of New Three-board Listed Company

Investor relationship management is the strategic management activities of listed companies to maximize the value of the company by means of dissemination,exchange and communication with the existing investors and potential investors.Good investor relations management is conducive to the formation of positive interaction between the company and investors,protect the interests of investors,improve the corporate governance structure,enhance corporate value,plays an important role in promoting the continuous improvement of China's capital market and the formation of investors' rational values.The new three-board market as a national non-listed shares of equity trading platform,since the end of 2013,the number of listed companies is explosive growth.Listed companies is smaller and involving areas is professional,but they are facing greater operational risks and market risks.So investor relationship management for the new three-board listed companies have a more important practical significance.This article takes the new three board listed company as the research object,through the three main dimensions of information disclosure,investor communication and corporate governance,the development of 29 sub-dimension evaluation indexes,and use the investor relations management score model,the extraction of 100 new three board innovation layer listed companies and 100 GEM listed companies to investigate the data obtained by the summary and calculation respectively.Through the comparative analysis of the evaluation results,it is found that the management relationship of the new three board listed companies is low:the relationship between the investors' relationship management and the management system of the investors in the new three board market is not perfect,the listed companies lack awareness and investor awareness of investor relations management,the listed company investor relations management work form a single,the listed companies do not make full use of the Internet as a channel and means of investor relations management.In view of the above-mentioned problems,I put forward four proposals to improve the management of investor relations in the new three-board listed companies: to strengthen the public awareness of the importance and initiative of listed companies in investor relationship management,to build a diversified work of investor relations management,to strengthen the standardization and initiative of listed companies' information disclosure,to improve the new three board market investor relations management supporting system.