Research On The Development Status And Countermeasures Of The Rural Commercialinsurance In Hunan

The development of rural commercial insurance can not only promote the sustainable development of rural regional economy,but also give sustained support and motivation to the Chinese economy from the basic level.Better protect the material life of the masses of peasants,and actively respond to the state’s concern and support for the "three rural issues".At the same time,the end of 2014,Hunan Province,the total population of 7202.29 million,of which rural population reached 36.53 million people,the size of a large rural residents in rural areas of Hunan Province for the development of commercial insurance provides the possibility.Therefore,the article to Hunan rural commercial insurance status quo and countermeasures research topic has a certain practical significance.This paper analyzes the present situation of rural commercial insurance in Hunan province through the analysis of the natural,economic,social foundation,rural commercial insurance premium income,insurance depth and density,insurance products and insurance marketing channels of rural commercial insurance in Hunan Province.Hunan Province,the rural commercial insurance market does not meet the market demand for insurance products,the lack of insurance institutions on the rural market,as well as the insurance marketing channels are relatively backward and other issues put forward corresponding countermeasures and suggestions.