Research On Hunan Province Rural Residents’Payment Capacity Of Commercial Endowment Insurance

This paper from the rural residents of Hunan Province commercial endowment insurance research background, the research purpose and significance, summary and brief evaluation on rural residents endowment insurance business at home and abroad, expounds the theoretical foundation of rural residents endowment insurance business. In order to understand the rural residents in Hunan province for the business pension insurance payment capability, this paper analyzes the rural residents in Hunan province to participate in old-age insurance business influence factors, the basic situation of commercial endowment insurance and rural residents’ income and expenditure of rural residents in Hunan province; To analyze commercial endowment insurance payment ability, first the health expenditure rate and the Engel coefficient to briefly reflect the rural residents of Hunan province endowment insurance payment ability, and the standard of living; then from the income of rural households and consumer spending to understand the rural residents’ ability to pay, and finally from the changes of the rural residents commercial endowment insurance spending, to analysis rural residents’ the payment ability of commercial endowment insurance.The extended linear expenditure system model used in this paper (Extend Linear Expenditure System, ELES), the empirical analysis of rural residents in Hunan Province, the commercial endowment insurance payment ability were measured, and the consumption structure of rural residents in Hunan province were analyzed. The study shows, enhance rural residents endowment insurance business awareness, more and more people attention to their health, in the income level and consumption structure of rural residents in Hunan Province, most of people have the ability to pay for the pension commercial insurance; at the same time, along with the gradually increasing income in rural areas, rural medical security system of continuous improvement, the majority the farmers will keep long-term ability to pay for the commercial endowment insurance. But due to the imbalance of economic development, Hunan province should improve the income level of rural residents, especially the poverty-stricken area economy level. On this basis, for the development of commercial endowment insurance put forward opinions and suggestions, in order to promote the sustained and healthy development of commercial endowment insurance in rural areas of Hunan province.