The Tourist's Accommodation Preference And Satisfaction Of Dawei Mountain National Forest Park Based On The Two-factor Theory

Driven by the rapid development of our tourism,the forest recreation industry is developing at an unprecedented rate,and gradually came into focus.At present,the tourist consumption psychology,motive,and behavior of the tourism products have been well studied by domestic and overseas scholars.However,in the research on the satisfaction factors and how to improve the satisfaction of the tourists is not uncommon.The rapid development of the tourism industry and the high importance to the development of forest recreation offers many opportunities,but overall,forest recreation industry development in our country is still in its infancy.Accommodation as an important part of the forest recreation,how to improve the satisfaction of accommodation in a forest recreation environment,and how to gain the loyalty of the tourists,is related to the development of the whole forest recreation industry.Therefore,in order to promote the sustainable development of forest recreation industry,the research of tourists' accommodation preferences and satisfaction is necessary.This paper is to research the Dawei mountain national forest park,start by analyzing the factors affecting the satisfaction of visitors to consume forest recreation accommodation products,according to the relevant literature and field survey,analysis accommodation products and facilities of our country forest recreation,explore the present situation and problems of the Dawei Mountain national forest park.To constructing model and evaluation index system of tourist satisfaction based on forest recreation accommodation consumption,at the same time,to designing and distributing the questionnaire.Then,do a statistical with the data which form questionnaires,and make an empirical analysis based on the two-factors theory,come to conclusions with tourist accommodation preference and satisfaction of the Dawei Mountain national forest park.Finally,according to the relevant conclusions,put forward some suggestions and countermeasures,discover and eliminate the tourists dissatisfaction factors in time.Make the scenic area to adjust its business objectives based on the requirements of tourists,and improve relevant accommodation facilities and products.To stabilize and improve tourist satisfaction levels,then enhance the competitiveness of forest recreation industry,ultimately,it will encourage the sustainable development of tourim.