A Study On The Influence Factors Of Tourist Recreation Satisfaction In The Forest Park Of Nine Langshan

In the 21st century, along with the high speed development of economy and the process of urbanization accelerated, modern people’s physical and mental health by the rhythm of life of tension, environmental pollution seriously, yearning for nature more than in any previous era. At the same time, the emergence of the holidays and the creation of the time for the residents travel. Forest Park is rich in natural landscape, human landscape and tourism characteristics, is people sightseeing, sightseeing, leisure, Kangle good place.Jiu Lang Mountain Forest Park as the provincial government formally approved to establish provincial forest park, located in Changsha, Zhuzhou and Xiangtan city group of "green core" region, in Zhuzhou City seven Forest Park and Zhuzhou City, the first forest park. Jiu Lang mountain park many trees, the air negative oxygen ion content is extremely high, become a "natural oxygen bar" has a variety of functions, tourism, summer vacation, recuperate fitness, entertainment exploration, every year, attracting a lot of Zhuzhou citizens and tourists, are eager to go. And the surrounding forest park competition, Jiu Lang mountain forest park how to cater to tourists’ recreational needs the continuous diversification trend, enhance the experience for visitors of all kinds of recreational satisfaction attention becomes essential. Article through the review of study on Forest Recreation and tourism satisfaction, take questionnaire survey, field trips and other ways, build nine Lang mountain forest park tourist satisfaction measurement four logical variables:brand image, perceived quality, perceived value, customer satisfaction. With SPSS soft package was used for statistical analysis, including sample demographics, scale reliability and validity analysis, factor analysis, regression analysis, the results showed that: the tourists’ satisfaction, and forest park brand image has a significant positive correlation; the perceived quality of Forest Park on tourist satisfaction has significant effect; perceived value of tourist satisfaction and forest parks exist positive correlation. On the basis of this conclusion, the beauty of image, not the blind pursuit of economic benefits; enhance the tourist attraction, perfect way to make sense of; to enhance the cultural taste and promote sustainable development suggestions to improve nine Lang mountain forest park tourist satisfaction.