Investigation On The Satisfaction Of The Tourists In Shenbei New Area Rice Dream Space Leisure Agriculture Park

With the rapid development of society and economy,greatly improve people's living standards.At the same time,the pace of life is accelerating,competition also is in the whole society.Those who live every day in a crowded and noisy environment,everywhere life is full of pressure,people who want to enjoy the scenery of nature,great in order to ease the pressure to bring them in daily life,let the body and mind get better relax.So,it is more for the pastoral scenery,folk tourism,under the historical environment,produced the leisure agriculture.Based on the field investigation on satisfaction of Shenbei New Area rice dream space tourist leisure agriculture,using the form of questionnaire survey,the visitors expressed satisfaction was studied,the survey results show that:the demographic characteristics of tourists:on average visitors have sex ratio,no significant gender differences;survey of tourists most of the monthly income is at this stage from 1001 to 5000 yuan;surveyed tourists age most is between 19-50 years old;have surveyed tourists more than sixty percent college diploma,tourists with higher levels of education;the main consumer groups for the occupation:Students,enterprises and institutions of workers and self-employed households.Tourists travel characteristics:travel way:surveyed tourists most of the tourists were accompanied by relatives,classmates,colleagues or friends to travel here;residence time:half to one day accounted for the majority of accommodation in 0 days and 1 days.Access to information;to travel agencies and the others recommend,adopt new ways of contemporary social media and other Internet visitors to play less;number:more than eight layers above the tourists is the first time that the agricultural tourism park;and the second,third tourists were accounted for only less than two objective:to play with.Nearly nine of surveyed tourists to sightseeing.The purpose of overall satisfaction is not high,the cumulative total of only 54.2%of the tourists feel very satisfied and satisfied;willing to recommend to other visitors the proportion is not high;the tourists'revisit intention is not high;visitors to the convenience of tourist traffic;parking field;room comfort;Park safety protection measures;leisure participation;the number of spots;quality of service level of the park staff,needs to be further strengthened.According to the results of the investigation reflects the problems,and puts forward some countermeasures and suggestions are as follows:first,strengthen the propaganda force;second to improve the basic facilities of agricultural park;third improve agricultural park catering;fourth room accommodation facilities to improve the internal construction of integrated transportation system expansion;fifth parking lot;sixth increase the number of agricultural park attractions;seventh agricultural park staff the level of service.