An Empirical Study On Tourists' Satisfaction Of Leisure Agriculture

18 the fifth plenary session put forward the "innovation, coordination, green, open, sharing" five development philosophy. With the accelerating urbanization process, leisure agriculture tourism in its leisure keeping in good health, parent-child play, close to the green, and enjoy farmer interest received more and more attention. Leisure agriculture was originally by agriculture comprehensive development, at present people to explain the concept of leisure agriculture has not been clear, but scholars generally think that leisure agriculture is the use of agricultural resources and environment, farmland landscape, agricultural production, agricultural products, agricultural culture, life of farmhouse, provide people with experience sightseeing leisure, agriculture, realize a agricultural activities in the countryside, is an ideal model of agriculture. Study of leisure agriculture tourism leisure agriculture tourist satisfaction will promote the elaboration of the research, promote tourist satisfaction theory research and application of the leisure agriculture tourism tourist satisfaction model and quantitative studies, and further mining local tourism resources, promote the development of tourism. Leisure agriculture tourism destination to in the fierce competition in the sustainable and healthy development, we must raise the tourist satisfaction, to create a perceived value experience, improve tourist loyalty.Based on the theory of customer satisfaction, through literature review, build the study of leisure agriculture tourism tourist satisfaction model, the beautiful town of Yangchun hills, on-the-spot interview and questionnaire investigation, and collected 235 valid questionnaires, using descriptive statistics analysis, variance analysis, correlation analysis, regression analysis, such as using empirical research method, has carried on the empirical test to the model. In this paper, the results of the study mainly as follows:(1)Of different variables of the leisure agriculture tourism tourist satisfaction scale average score, according to the results of leisure agriculture tourism in the region of the tourists' perception has a satisfactory quality, for the tourists' perceived value, satisfaction and tourist loyalty based on the average level.(2)The tourists' perceived quality, perceived value and tourist loyalty present a significant difference in gender, profession.(3)The tourists' satisfaction and perceived quality exist significant differences in age, while the tourists' loyalty and perceived value edge significant differences on age(0.05 < P < 0.10).(4)The tourists' perceived quality, perceived value, satisfaction and tourist loyalty for tourists significant differences in the level of education.(5)Tourists perceived quality in market exist significant difference on the ground, tourists perceived value customers edge significant differences on the ground.(6)Tourists loyalty exist significant differences in income.(7)Tourists' perceived quality, perceived value, satisfaction for tourists, tourist loyalty both have significantly positive correlation between the two.(8)Tourists' perceived quality, perceived value can effectively predict the tourist satisfaction: tourists the higher quality, visitors' satisfaction is higher; The tourists' satisfaction, the higher the perceived value is higher.(9)Tourist satisfaction can effectively predict the tourist loyalty, the higher the tourist satisfaction, the higher the tourist loyalty.