Analysis Of The Factors And Strategic Positioning Affecting Development Of Clothing Industry In Ordos

Ordos is located in the territory of the Inner Mongolia Autonomous Region in North China.It has the leading industry of cashmere products in China's clothing industry,which plays an important role in the development of China's garment industry.However,since 2010,many factors lead to rapid population loss,such as Ordos area energy projects to reduce,drastic improvements in various provinces and cities return policy.Moreover,Clothing industry in the region is facing problems plagued by stagnation under the new economic environment with the causes of products more obvious seasonal,single species,government support for the shortage and others.Through the investigation and study of small and medium sized clothing shops in each big shopping malls of the area,it discuss the Management and marketing as well as development strategic positioning of the clothing industry in Ordos.First of all,drawing lessons from the experience of existing research literature and the market development theory,it designs the questionnaire through the research and analysis of the present situation of the clothing market in the Ordos.Secondly,through the research on the influence factors affecting development of the clothing industry in Ordos by linear-regression analysis with the SPSS model,it obtained the main influencing factors;Finally,by using SWOT matrix analysis method,a clear understanding of the clothing industry in Ordos is the conclusion which are its own advantages and disadvantages still exist,and the opportunities and threats in the external environment,It try re-positioning the development of he clothing industry in Ordos,and put forward a feasible development strategy to solve the problems plagued by stagnation.In addition,it hopes to provide certain reference on a similar situation of same industries.