Study On Marketing Strategy Of Wedding Supplies Based On E-commerce

With the rapid development of e-commerce in China,so many enterprises and industries have also found a new driving force for development.In the past few years,almost all of the conditional enterprises are coveted e-commerce.At the same time,e-commerce has also changed the consumer's spending habits;online shopping has become an ordinary daily life,and also providing a broad market space for the development of enterprises.Wedding supplies plays an important role in the wedding and other celebrations,especially for Chinese people,it has become an indispensable commodity.The combination of wedding supplies and e-commerce not only promotes the prosperity of the market for the kind of goods,but also provides a new research topic for marketing research.The author selected H Company,which is a wedding supplies e-commerce enterprise.In the past few years,it has made rapid development achievements and is the very representative of this kind business.In this paper,the author first combs the theories of marketing,e-commerce and internet marketing,and analyzes the network marketing strategy of H Company in combination with relevant theories.Then explored some of the company's successful marketing experience and practice,and also found some of its problems and shortcomings,at last targeted to put forward some suggestions for improvement.This article focuses on the combination of theory and wedding products business case research,but the analysis of the problems and suggestions for improvement is not limited to a single industry,the wedding products.Other relevant businesses and industries applicable to the sales channels can also learn from it.