Study Of Network Marketing Strategy In The Wedding Service Industry

In recent years, the requirements of the consumption of wedding have been largely expanded because of the continuously enlarging number of people holding wedding ceremony and the increasing consumption of culture at meanwhile. The weeding consumption chain has comprised more than seventy techs, such as wedding gown, wedding photography, wedding service, wedding banquet, bijouterie, home appliances, furniture, beddings, inner fitment, real estate, automobile, banking insurance and other relative industries, which made wedding service become a new sun-rising industry.The rapid development of wedding service field has produced a great deal of relative companies. The rapid growing market, proliferated suppliers and the elevating requirements of the consumers have opened out the first time of riffle within the field. Now for the companies, the standards to innovate the marketing methods, consummate the brand image, enlarge the business scale, provide individual products are boosting. How to find its own way in the competitive market has become the focus of relative companies.The thesis is focus on the strategy of Internet Marketing within the wedding service field, which is going to analyze the advantages, disadvantages, as well as the opportunities and threatens when the Internet Marketing is used in the wedding service field through SWOT method. What's more, the thesis will also discuss and study the orientation and meaning of the application of Internet Marketing used in the wedding service market, based on which the paper will bring forward the details of its application and methods including promotion via Internet, establishment and promotion of the network brand, release and pressing of the information, B to B channel, online sales promotion, online marketing research and etc. And the paper will also present the future orientation of the Internet Marketing used in wedding service. At the same time, it emphasizes the feasibility and effect to use the key tool of the Internet Marketing-Virtual Reality into wedding service. Finally, the paper will provide a case of www.liba.com, one of the online wedding service channels and the simulation of the wedding ceremony.This paper has the following creations:1. Utilizing Internet Marketing to probe into wedding service field for the first time. In the wedding service, there are really some strategies of Internet Marketing, which have already been utilized. While there are few materials which have been discussed on the strategy of Internet Marketing within service fields, saying noting of the usage in the wedding service. The lack of the theories and the real requirements provide one of the creations of the paper.2. Taking the SWOT analysis method as the theoretical guidance to research and analyze the application of Internet Marketing within wedding service. Traditional analysis method-SWOT can also play a key role in analyzing the new topic, which analyzes the recent institution and provides foundation for future development. And it points out the next step as well.3. Simulating the scene through Virtual Reality for the first time. Providing the simulation for geist recognition. Every wedding ceremony is different from each other. So how to provide individual product is a very complicated project. Virtual Reality provides efficient support for it, which makes consumers apperceive the wedding ceremony in advance. Such technology may bring big improvement to wedding service field.