Research On The Impact Of Network Economy On Rural Residents' Consumption Level And Structure

China's economy has entered a new normal period,consumption has become the main driving force to promote China's economic growth,expanding consumer demand,promote consumption level and quantity has become an important direction for China's regulation and objectives.As China has always been the image of agricultural power,rural residents is an important part of China's total population,and occupy a large proportion.Rural consumption as an important part of China's consumption has been subject to restrictions on consumption conditions in the consumption level and consumption structure and has a greater gap with city.With the development of network technology and the widespread use of the Internet,there has been a new form of economy-the network economy.Through the network platform,a variety of market players directly through the network as a whole,the economic mode of operation and activities of the transaction have undergone a fundamental change,especially in the context of the network economy,rural consumption environment has been changed,and being more convenient and humanization;With the rapid development of e-commerce in China,facilitate the consumption of rural residents.Therefore,in the rapid development of China's network economy,research the impact of network economy on resident's consumption and structure,have a theoretical and practical significance.This paper studies the impact of the network economy on the consumption of rural residents,using the theoretical and empirical analysis are combined to carry out research.From the theoretical point of view,the paper analyzes the mechanism of the impact of the network economy on rural resident's consumption,for example,the optimization of consumption cost and the reduction of consumption realization cost,as well as the analysis of the demand and utility result of rural residents' consumption in the network economy environment.In the empirical aspect,using vector autoregressive model and fixed effect model to analyze the impact of network economy on the consumption level and consumption structure of rural residents draw relevant conclusions.According to the conclusion of empirical analysis,rural resident's consumption and structure have been improved and completed under the environment of network economy,but still have room to improve.The radical restrict factors are infrastructure and the ensure system,consumer's ability of cognizance of net and ability for use.For further promote the rural residents consumption in the network economy,the author's advice is: to promote rural residents in the network environment,consumption must be committed to further Speed up the construction and optimization of rural Internet infrastructure upgrades and improve the capacity of rural residents of the Internet application;improve the rural economy under the network of rural residents need the necessary supporting system,such as logistics system,network payment system,network consumer monitoring system and network consumer information security System and other aspects of the building.The overall consumption of rural residents under the network economic environment can be guaranteed and the consumption of rural residents can be improved,more conveniently and feel relieved.The innovation of this paper is as follows:(1)From the overall point of view,the quantitative and qualitative research on rural residents 'consumption is analyzed comprehensively,and the influence of network economy on rural residents' consumption is analyzed comprehensively.(2)using theoretical and empirical analysis of the combination of research.First,based on the theoretical analysis,explicit the impact of the network economy on the rural resident's consumption mechanism in detail.Secondly,through the establishment of vector autoregressive model and fixed effect model,this paper analyzes the consumption of rural residents affected by network economy,and combines theoretical support and empirical to test.