The Study On The Influencing Factors For The Dairy Consumption Level Of Rural Residents In Heilongjiang Province

With the economic development,the consumption of dairy products in rural areas of the province is rising,but the consumption potential of rural areas in Heilongjiang Province is relatively large compared with the urban dairy market,which has been developed with the market consumption potential space.Dairy industry in the province under the circumstances,the consumption of dairy products in rural areas in Heilongjiang Province has been a certain constraint,the dairy consumption level does not reach its proper height,rural dairy consumption is not optimistic about the regional dairy The future sustainable development is extremely unfavorable,and how to eliminate the dairy consumption of rural residents in the development of the shackles of the release of rural dairy consumption potential has become a worthwhile to have to explore the practical problems.The purpose of this paper is to make some guidelines for the strategic planning of the dairy consumer market in Heilongjiang Province under the new situation through the normative and empirical research.At the same time,by further measuring the influencing factors,The extent of the impact of the consumption level of rural dairy products.This paper analyzes the present situation of dairy products consumption level of rural residents in Heilongjiang Province.It mainly analyzes the present situation of urban and rural level and the comparative analysis of provincial level.And then,on the basis of previous studies,the author analyzes the factors that may have a major impact on the consumption of dairy products in rural areas of Heilongjiang Province.Based on the brief description of the research situation,the descriptive statistical analysis of the basic situation of the research data is carried out.Then,based on the influencing factors and research data of the former part,the research data are analyzed by cluster analysis and multiple regression analysis Empirical analysis.Finally,according to the results of empirical analysis,raising the level of consumption of dairy products from the perspective of government and enterprises in rural areas policy recommendations.The study found that gender,consumer attitudes,family minors,per capita net income per year,income source stability,local dairy products complete,non-daily information channels dairy information access,degree of industrial trust,dairy products intuitive Characteristics of the degree of concern,the degree of awareness,the degree of individual education,the number of elderly households,the expected future income and the extent of the impact of affected groups and other factors on the current level of consumption of dairy products in rural areas in Heilongjiang Province.These factors have a significant impact.Previously,due to the situation of foreign rural areas and domestic greatly different,the study of rural dairy consumption related to foreign research can not draw on,and domestic scholars on rural dairy consumption research less,for the rural dairy consumption in Heilongjiang Province,the level of research Is rare.Of course,by my research ability,time and data and other factors,this article also has shortcomings.First,this article is mainly for rural areas,if the survey site coverage is greater,the results will be more persuasive.Second,the local rural residents are more conservative in the questionnaire,although the questionnaires and investigators have asked the way as far as possible to take into account the privacy issues,the respondents in some income issues such as income will still have some reservations,may lead to There is a small range of deviation in the results.