Font Size: a A A

Cultural Interpretation Of Female Images In Republic Of China Advertisements

Posted on:2018-04-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y X LiFull Text:PDF
GTID:2359330515475841Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Advertising pictures in an intuitive,vivid form,reflecting the life of women at that time.In twentieth Century,the liberation movement and the arrival of the rise of cultural movement,the female self-consciousness,women began to examine their own identity and social role,consciously break the shackles of feudal ethics,become "modern".In the period of the Republic of China,the special form of advertisement recorded the track of the evolution of the ideological revolution in the modern history of china.The study of the image of women in the period of the Republic of China can help us to find the track of the evolution of the Chinese ancient female images to the modern society,so as to find the historical development of the female image in the advertisement.Based on the rich image resources through the period of the Republic of China on the left,then through the study of advertising image to analyze the advertisement feminine image in the picture,to understand the rationale behind these female images,real personality,fresh and graceful,from a cultural perspective behind the analysis of these female image identity and cultural identity.
Keywords/Search Tags:Republic of China, advertising, Female symbol, cultural identity
PDF Full Text Request
Related items