A Study Of Female Advertisements In The Women's Monthly During The Republic Of China

Advertising has a long history of development in our country.The underdeveloped commodity economy has led to its slow development in the early stages,and it gradually developed after the Opium War.The period of the Republic of China was an important stage of development in China.At that time,China's economy and culture were impacted by the Western environment.Advertisements developed rapidly and formed their own national characteristics.In the advertising of the Republic of China,women's advertisements became a trend of development,and women's images became the protagonists of advertisements.They frequently appeared in magazines and magazines,becoming a new wave in the advertising industry at that time.The "Women's Monthly" is an important women magazine in the period of the Republic of China.This magazine is mainly based on female readers.The image of women has become a symbol of this magazine.People also have a new understanding of the image of women at the time of circulation.Continually changing the aesthetics and status of women,women are no longer the traditional image of women,but are influenced by Western ideas,subvert the traditional image of the majority of the audience,and reconstruct the image of women in the new era.In the context of the national crisis,the fierce collisions between the East and the West,the continuous fusion of Eastern and Western cultures,and the fact that women have become the leaders,all of these changes can be reflected in the women's advertisements in this magazine,asking about their trajectory.The budding and development of Chinese women's independent independence.This article takes the women's monthly magazine as the research object during the period of the Republic of China,and takes women's advertisements in magazines as the important research content,analyzes the development history of women's advertisements,and sorts out the context of women's advertising development in magazines.From the transformation of women's image to the change of women's thinking,studying the development of women's advertisements in The Women's Monthly has important implications for the development of Chinese advertising and the development of women.This article mainly analyzes the development of Women's Monthly,the advertisingdevelopment of Women's Monthly,the advertising methods of Women's Monthly,and the appeals of emotion and reason.It finds the value of women's advertisements to the public and its own connotation.The transformation of social status brought to women;From the perspective of advertisements presented in advertising methods and changes in the characteristics of advertisements,etc.,we will explore the connotation of cultural blending and the development of trends to form a nostalgic trend in the Republic of China.Combining today's advertising techniques to analyze and combine the advertisements of the Republic of China with the current era,the social historical significance of the time can be reproduced in the present,continuation of the connotation of its development,and the female image can be explored once again and carried forward again.This article,based on the study of the images of women in advertising during the period of the Republic of China,demonstrates the transformation of female images during the period of the Republic of China from the advertising elements of the elements of women's image design and advertising.Thus,the change of women's ideology was discussed.The design elements and trends of women's image at that time,as the development trend of the society at that time,were a kind of interaction with social development and a presentation of historical development.In the context of the Republic of China,women were the representative figures of the lower classes at that time.From the transformation of women's images,the transformation of society was revealed.This is what Women's Monthly wants to show.Nowadays,for the study of this magazine,not only can we absorb traditional culture.The essence of the game can also better sort out the history of the development of female advertising and play a guiding role in reality.For us to have a deeper understanding of the national culture,the rise of the nation has an important impact on the current advertising innovation,advertising appeals also has great practical significance.