Research On The Personalized Marketing Model Of �Internet + Featured Agricultural Products� In Daxinzhai Village

A variety of policy support for the government,"Internet +" wave has been lifted.As the first industry and agriculture also trying to speed up network process,to share the Internet value-added benefits.In order to meet the personalized needs of consumers,developing regional advantageous industries,using the Internet to explore characteristics of agricultural products personalized marketing model will become a new way to improve the supply of agricultural products.This article selects the Beijing pinggu district Daxinzhai village as the research subject,our sales of big local agricultural products as the carrier,focuses on the features of big xin village village agricultural products how to use "Internet +" approach to marketing.Through to the agricultural product network marketing review and summarize the related literature,as well as to the Daxinzhai village farmer and agricultural enterprises of on-the-spot investigation,understand the Daxinzhai village characteristic marketing present situation and existing problems of agricultural products.And through the questionnaire survey data,using factor analysis and descriptive statistics analysis method,the characteristics of online consumer behavior influence factors of agricultural research,find out the four main influencing factors,combined with the network marketing 4 I principle of marketing for dah sing village in the village of characteristic agricultural products subject to explore "Internet + characteristic agricultural products" personalization marketing model,formulate marketing strategy.Application through the experiment concluded that the marketing strategy to promote Daxinzhai village village characteristic agricultural product marketing by the traditional marketing model to the network marketing model development;Conducive to Daxinzhai sing walled village characteristic agricultural products sales target customer group by ordinary customers to high-end customers;Conducive to Daxinzai sing walled village characteristic agricultural product geographical indications products brand value;At the same time also promoted the farmers and agricultural income increase.Daxinzhai village improvement of agricultural comprehensive benefits,to speed up the process of agricultural modernization."Internet + characteristic agricultural products" personalization marketing model is adapt to the developing situation of the market at present the marketing mode,not only in the big village in the village of orchard has promotion value,in fruit production areas of geographical indications for class characteristic agricultural product marketing also has reference value.