Research On Brand Marketing Of Logistics Enterprises Based On Information Superiority

Under the internationalization of logistics market,brand marketing is becoming an important part of logistics enterprise strategy planning.The decision of a reasonable and effective brand marketing solution is dependent on the support of information resources.The present logistics enterprises brand marketing is no longer confined to the brand marketing of its own logistics service,but gradually transformed into dominated by information of brand marketing.It is very important and urgent to how to expand their own information advantage for the logistics enterprises.And it is also important to make the use of information advantages to carry out the brand marketing activities,and improve marketing efficiency.This paper focuses on logistics enterprise brand marketing.The purpose of this paper is to study the logistics enterprises taking advantage of its information to enhance the efficiency of brand marketing and corporate competitiveness.Not to make the use of information asymmetry to violate compasses operation to deceive consumers,and damage the market.This paper mainly adopts literature research,empirical research and theory and practice.Firstly,collect the literature of related fields at home and abroad,and based on which analyze the logistics enterprise brand marketing in the environment of information superiority.Then study the role of information superiority in actual brand marketing through the case.This paper studies the combination of information superiority and logistics enterprise brand marketing.Put forward brand marketing strategy for logistics enterprises with information advantage,and helps logistics enterprises improve the efficiency of brand marketing.