Study On The Customer Requirement Management And Optimization Of FJC Faw-Johnson

Since 2008,the Auto industry has experienced explosive growth,the market requirement is more greater than the market supply.In this market background,the car companies more focus on how to control the market and how to get more program from the customer.No company care about management inside.But in the past two years,with the auto product market is relatively saturated and at the same time the overall real economic environment constraints,many companies appeared many issue come from management.In the increasingly fierce competition conditions,how to reduce their own costs,improve their own competitiveness,become the most important problem of company.In the rapid development of science and technology today,the market information is highly transparent,through the "human machine material ring" several links on the cost of hard savings space is limited,through the entire product development process,research and development is undoubtedly the basis for the work carried out,The basis of research and development work is to meet customer requirements.How to do to meet customer requirements,but also to "just right perfect",become the focus of attention of various enterprises.At present,the demand management of customers in various companies more and more attention,how to improve the customer's customer demand management capabilities,has become a common concern of the focus.In this paper,the author's FJC company's customer demand management system as a research object,on how to build a more efficient and reasonable demand management system to study,combined with the company's actual situation,based on the author's work experience,the collection of related management Principle,the current problem analysis and optimization.