Research On The Development Of Internet Finance Business In JT Bank Yiwu Branch

Internet banking is an organic combination of information technology and financial innovation.Big data era,the Internet is constantly encroaching on the commercial banks and other traditional financial model inherent territory.With the Internet as the representative of modern information technology,especially the third party payment,mobile payment,social networks,search engine,big data and cloud computing,the Internet banking has been the rapid development of the business model,profit model and service model of commercial banks a major challenge.As an important national commercial bank,Bank of communications must actively respond to the impact of Internet banking.Therefore,it is of great significance to study the development strategy of Internet banking.From the social point of view,the development of the network financial service is the important content of "promoting Inclusive Finance",is to make ordinary people to share an important form of financial innovation income;from the perspective of economic stability,network financial development strategy of good help,keep the intrinsic function of the banking financial intermediary firm of commercial banks in the era of Internet banking the market position is conducive to maintaining macroeconomic stability,avoid excessive deviation from the virtual economy with the real economy.In recent years,the Bank of communications Yiwu Branch Internet banking business has been rapid development,the total amount of online banking customers reached 17050,the total amount of individual online banking customers reached 1 million 140 thousand,the number of mobile banking customers reached 800 thousand.With innovative client service and good financial trading experience,founded the "We Chat bank","Bo","fast overflow and other characteristics of the platform,gradually create self body in brand value to win customers at the same time.In the development of Internet banking business also encountered many problems.Through the analysis of existing business development,to find the cause of the problem,for the Bank of communications Yiwu branch of Internet banking business development direction.At the same time through the development of Internet banking business of Bank of communications Yiwu branch of internal and external environment analysis,development strategy of Internet banking by using the SWOT analysis method are analyzed,and combined with the results of planning implementation gives Yiwu branch of the Internet financial services and the implementation of the program,and gives the corresponding safeguard measures.Research shows that the development of Internet banking business in Yiwu branch is in a relatively backward situation,the advantages and disadvantages coexist.In order to realize the rapid development of Yiwu branch,it is necessary to implement the development plan of the head office,and to provide comprehensive protection from the perspectives of system,supervision and technology.At the same time through the development of Internet banking business of Bank of communications Yiwu branch of internal and external environment analysis,development strategy of Internet banking by using the SWOT analysis method are analyzed,and combined with the results of planning implementation gives Yiwu branch of the Internet financial services and the implementation of the program,and gives the corresponding safeguard measures.Research shows that the development of Internet banking business in Yiwu branch is in a relatively backward situation,the advantages and disadvantages coexist.In order to realize the rapid development of Yiwu branch,it is necessary to implement the development plan of the head office,and to provide comprehensive protection from the perspectives of system,supervision and technology.This paper argues that the impact of relatively large high-speed Internet financial development has on human society organization,business operation mode and people’s daily life,commercial banks must pay attention to the financial development of the Internet itself and China’s economic and social influence,increase the manpower,material resources and technology investment.The development of Internet Banking for commercial banks is both challenges and opportunities,trends only conform to the trend of Internet financial development,actively strategic layout,to build commercial banks to act on behalf of the development to a new height,to enhance the competitiveness of the industry.