The Influence Of Place Attachment On Pro-environmental Behaviors

With the rapid development of economy and rapid improvement of people's liv ing standard,ecological environmental problems has became increasing prominent.Fo r example,most area in china,especially in Beijing,haze threaten heavily on theso and development of people's body and mind,even the harmonious development ofso ciety.Many experts think,one of the important reason that cause environmental pro blems is human activity.It is researched that 57%environmental pollution stems fr om residents' consumer behavior.In order to develop an ecological civilization soci ety,restore human a beautiful home,ecological behavior is becoming a kind of con sumption behavior that let today's world focus and propose.Briefly summarize,ecol ogical consumption is a behavior that of sustainability and it based on ecological e nvironmental protection.More and More consumers become focus on self consumpti on behaviors' influence on the environment,for example,people can foster the envir onmental protection by consuming the ecological product and reducing non-ecologic al consumption etc.Since in the 1990s,the research theory of ecological consumptio n behavior has showed diversity,generalization,dynamization and is always focus an d hot point of western research.The idea and modes of ecological consumption beh avior popularize and develop rapidly in the west which promotes the enrichment of theoretical research.In the present,consumers in China has dabble green purchasing?environmental consumption and ecological consumption etc,however,the idea of ecol ogical consumption hasn't popularized,consumers don't even know the meaning of ecological consumption behavior.The domestic research theory lags west and is stil 1 in the initial stage of connotation analysis,concept definition and behavioral classif ication;the empirical study of ecological consumption behavior is mainly from a si ngle aspect and lacks systematic method and research on related mechanism.S o how toboost ecological behavior of people?Based on this,this research use norma tive empirical research methods to discuss the influencing factors of ecological beha vior and clear impact mechanism of ecological behavior.So place attachment is intro duced,there has scholar who introduce it in the research area of consumption beha vior.The theory of place attachment is based on the perspective of people's percepti on,attitudeand value of the place and then discuss the relationship between people a nd environment in the area of consumption behavior,the theory of ecological consu mption behavior is based on the protection of humans' living environment.Apply the theory of the place attachment on the ecological consumption behavior research no t only can enrich the theory in ecological consumption field,but also can guide pe ople on how to form behavior norms that are favorable to ecological environment p rotectionbased on place attachment psychology.In addition,consumers in different co untries have different values and attitudes.This essay tests the relationship between place attachment and ecological behavior in the perspective of "attitude-behavior"diff erence.Concerning place attachment is universally regarded as attitude variable,to apply place attachment on the "attitude-behavior"model has strong theory evidence.I n summary,the goal of this essay is:(1)Whether place attachment affects local env ironmental behavior;(2)Whether place attachment affects non-local environmental b ehavior;(3)Whether people in different cities(Beijing and London)have some differ ence in terms of the relationship between place attachment and ecological consumpt ion behavior,whether the reason is cultural difference(such as different self-construa 1)The whole essay consists of the following contents:The research is based o n the attitude-behavior theory,clear the influencing factors about ecological consumpt ion behavior,regard the place attachment factor as cutting point,establish the the mo del about influence of place attachment to ecological consumption behavior in two countries,according to field survey data,set up regression model,verify different aspec ts of place attachment's affect on different aspects of ecological consumption behavi or,regulated variable research and overflow effect research about the influence of p1 ace attachment on the ecological consumption behavior.This essay mainly adopt the survey questionnaire research method.Concretely speaking,this research collect datas by online survey and offline handing out the questionnaire and to test the relationship between four aspects of place attachment and ecological consumption behavior in China and England.On the occasion that residence years,sex,education level,age and other variables are controlled,the essay analyze relativity between different types of place attachment and ecological consumption behaviors in two countries,find out the regulated variable and whether there has overflow effect about the influence of place attachment on ecological consumption behaviors.The measure of variables is according to mature scale in previous literature and specific research hypothesis.Then amend the contents of scale.In addition,SPSS is used to analyze datas and verify hypothesis.Thus,Conclusions are gotten:(1)place attachment has positive effect on the direct ecological consumption behavior;place attachment have no influence on the indirect ecological consumption behavior;(2)environmental attitude and responsibility all have positive effect on the direct and indirect ecological consumption behavior;(3)self construal plays a role as adjustment variable.lt adjusts the relationship of place affect and direct ecological consumption behavior,place identity and indirect ecological consumption behavior and place affect and indirect ecological consumption behavior.The innovation views of the paper are mainly reflected in the following aspe cts:First,it designed scale of place attachment and ecological consumption behaviors scientifically,set up the theoretical model and enrich the relationship research of thes e two variables;Second,it use different kinds of modern technical methods comprehe nsively,explore the inner relationship between place attachment and ecological consu mption behavior and provide scientific basis about the deep inquiry of the mechanis m between place attachment and ecological consumption behaviors;Third,it has cros s regional demonstration,to find out the difference factors that influence ecological consumption behaviors in each countries and put forward different solutions of enac ting ecological consumption behaviors effectively;Fourth is to research the overflow effect between place attachment and ecological consumption behavior deeply.