Research On The Strategic Development Of Connected Autonomous Vehicle In FAW

Automotive industry has been established for more than 130 years,during which time,this industry brought many convenience and values to the human as well as became an important role in economic and social development.Thus automotive is defined as a worldwide product,and the most prevalent product in the 20 th century.The global automotive volume nowadays is over 90 million,which will provide many economic values,however also will generate many other side effects,such as environmental pollution,energy exhausts,passenger safety,traffic jams,etc.But from the neutral point view,the automotive industry is something needs more compromise and balance.Based on above background,we can conclude that all the technical trend is now very mature and stable,the advances and changes are very rare.But eventually all the negative side effects will need the automotive industry to be evolved to a more clear powertrain technology and a more effective way on the ownership of the vehicle usage and sharing.Thus,the new energy vehicles and intelligent vehicles become the most welcome product by the manufacture and the government strategy maker.Many foreign automotive best OEMs have kicked off the research and development on the next generation vehicles and which are going to be launched soon.However,for the domestic China vehicle industry,such featured products had not been very well developed and even not officially started.But such market voice in China domestic is very loud,due to the critical environmental and traffic situation.Chinese OEMs have realized this and focused on such product development.FAW Group as one of China's auto industry leader,with strong technology,talent,resources,etc.,in the development of intelligent vehicles is relatively ahead of other domestic car companies.In recent years,subject to changes in the competitive environment,the rigid system of state-owned enterprises,strategic planning and other factors,the group's operating conditions are poor,which is bound to affect the promotion of intelligent vehicle research to a certain extent.This paper is based on the theory of strategic management,mainly adopts literature analysis and empirical analysis,through a large number of enterprise strategy and automobile intelligent reading of relevant literature,the FAW Group related internal investigation unit,on the basis of mastering the relevant information and data,the present situation of the development of FAW Group smart car is analyzed and studied,found the existing problems in the development process and explore the reasons for the development of the future development strategy to provide support and reference.Through the SWOT analysis method,the internal and external environment of the development of FAW intelligent vehicle are analyzed,compared with competitors,and then on this basis established for intelligent vehicle development strategy of FAW,FAW and combined with the actual situation and put forward the corresponding safeguard measures.