Study On Optimization Of Self-driving Tourism Products In Gannan Tibetan Autonomous Prefecture From The Perspective Of Tourist Experience

Under the background of national consumption upgrading and experience economy,tourism,as the first of the "five happiness industries",has been transformed from a low-frequency luxury to the necessities of a happy life.With the significant improvement of people's quality of life and the improvement of traffic conditions,tourism environment and motor vehicle consumption market,more and more people are in pursuit of a personalized,self-service,high-quality travel,self-driving tourism with its high degree of freedom,personalized strong,selective and flexible characteristics of different styles favored by tourists.As one of the Tibetan areas in four provinces,Gannan Tibetan autonomous prefecture is located in the core area of the "grand shangri-la paradise line".Driven by the tour of the grand circle,self-driving travel is in full swing,but the tourist experience is uneven,and the construction of self-driving travel products needs to be improved.In this background,this paper makes an in-depth analysis of the problems faced by selfdriving products in Gannan Tibetan Autonomous Prefecture,the influencing factors of tourist experience,and the optimization countermeasures of self-driving products:first of all,it systematically sorts out the literature related to self-driving travel and clarifies the background and practical significance of product optimization of self-driving travel in Gannan Tibetan Autonomous Prefecture from the perspective of tourist experience.Then the current situation of Gannan Tibetan Autonomous Prefecture selfdriving tour products is analyzed.Secondly,based on the tourism product life cycle theory,experience economy theory and tourist behavior theory,the data obtained by field investigation and questionnaire survey were analyzed with EXCLE statistics and SPSS.Finally,according to the quality of tourist experience,combining the theory of "point-axis",this paper puts forward the Gannan Tibetan autonomous prefecture of drive-tourism product development optimization principles and suggestions of drive tourism product development to optimize and determines the development space pattern which contains one heart,one ring,three lines,five corridors,eight places of Gannan Tibetan Autonomous Prefecture self-driving travel products,improves and optimizes self-driving travel routes and self-driving travel-related products,and promotes the development of self-driving Tours in Gannan Tibetan Autonomous Prefecture.This paper,takes the optimization of self-driving tourism products in gannan Tibetan autonomous prefecture as the research object,enriches the study cases of remote ethnic regions far away from tourist source markets as self-driving tourism destinations,and enriches the research system of self-driving tourism products in ethnic regions.At the same time,it is hoped to to improve the quality and efficiency of selfdriving tourism in gannan Tibetan autonomous prefecture,and enhance the driving force for sustainable development of self-driving tourism in gannan region.