Application Study Of Kaixian Spring Orange In Mobile Marketing Based On Micro Shop

In 2017,the increase in farmers income became a hot topic,how to increase farmers' income was an important issue to be considered as a big agricultural country.In the State Council government report,it clearly proposed the income of farmers should be increased to do everything possible..The country's previous practice is to directly subsidize the farmers,but for agriculture,the subsidy is undoubtedly a drop in the bucket,can not solve the fundamental problem of farmers.In the Internet age,make farmers learn to use the Internet tools,especially mobile phones,so that farmers can sell goods in mobile marketing in mobile phones,the completion of the realization of agricultural products is the most effective way to guide farmers to increase income.In the mobile Internet era,sales of agricultural products to find a way out,mobile marketing is undoubtedly a future development trend.Micro shop is a typical representative of mobile marketing model,with convenience,social and other characteristics,the rise of micro-shop since 2013,in the network marketing market quickly occupied a place.But by the geographical,seasonal restrictions and the characteristics of its practitioners relatively backward factors,resulting in relative to other industries,the development of agricultural network marketing is lagging behind,the use of micro-shop for agricultural products,mobile marketing practice reports and academic research is minimal.Therefore,it is of great significance to strengthen the research on mobile marketing of agricultural products,to formulate strategic planning for science and to provide intellectual support and practical guidance for government decision-making.In this paper,"agricultural marketing" as the theme,select "Kaixian spring orange" as a representative of agricultural products,select the WeChat based on the "pocket micro-shop" as the main mobile marketing platform,set up a "Kaixian spring orange Square" as an experimental system,mobile marketing has made some superficial exploration and research.The author has carried out the following work:(1)After analyzing the current situation of the development of China's agricultural mobile marketing,we have have a deep knowledge of the development of Kaixian spring orange and the basic situation of the marke through the combination of investigation and visit,deep into the state agricultural commission,open county spring orange base towns and sales outlets,wholesale markets,etc.(2)Access,analysis of pocket micro-shop development process,the advantages of characteristics.(3)Set up "Kaixian spring orange Square",apply for We Chat public and other perfect experimental system.(4)In the "Kaixian Spring Orange Square" operation,the author analyzes the shortcomings of the traditional marketing methods of Kaixian Spring Orange,and fully exploits the advantages of micro-shop-based mobile marketing in product pricing,sales channels and network marketing.According to the data analysis,it is concluded that the operation of "Kaixian Spring Orange Square" is successful,it has made some suggestions on the products,channels and promotions of the characteristics of agricultural products in China,trying to achieve a thriving effect,to attract people with lofty ideals to work together to carry out deeper,broader research.So that So that agricultural marketing of agricultural products to truly break through the bottleneck,and truly promote agricultural products promotion,so as to promote farmers' income,agricultural efficiency.