Research On Retail Service Spillover Effect In Dual-Channel Supply Chain

Online retailers in dual-channel supply chain have become a popular choice for consumers due to the development of logistics systems and mobile Internet technology.Online retailers with high-level retail services are offering convenient and fantastic shopping experience for consumers nowadays with a variety of dual-channel supply chain structures.Various dual-channel supply chain structures,along with spillover effect between traditional retailer and online retailer are making the conflict of interest among supply chain members even more complex.Based on research on dual-channel supply chain,this paper mainly analyzes the retail service spillover effect in dual-channel supply chain.Not only three types of dual-channel supply chain structures are considered,this paper also take retail service and service spillover effect into account to study the influence mechanism of retailer service and spillover effect have on the interests of supply chain members.With the method of theoretical analysis,mathematical modeling and simulation,this paper mainly works on the following aspects.First,a dual-channel supply chain with cooperative retailers is studied.Considering positive service spillover effect from online retailer to traditional retailer,a dual-channel supply chain demand model is established.Under the circumstances of consistent pricing and inconsistent pricing policy,the pricing decisions and profits of supply chain members are analyzed.The result shows that retail service level and service spillover effect reflects the cooperation relationships between retailers.Retail service and service spillover effect also have an impact mechanism on retailers' profits under the two pricing policies.Second,this paper study the dual-channel supply chain with non-cooperative retailers.Considering service spillover effect between retailers,including positive and negative spillover effect,a dual-channel supply chain demand model is established.The pricing decisions and profits of supply chain members in the two non-cooperative retailers' supply chain structures are analyzed.The result shows that retail service level and service spillover effect reflects the competitive relationships between retailers.Retail service and service spillover effect also have an impact mechanism on retailers'profits under the two supply chain structures.