| China’s advertising industry started since 1978 and the rapid development,the scale of the advertising market has the second largest in the world,become since the reform and opening up one of the fastest growing industry in the national economy.The decentralization is a major reform carried out by the current government In the process of reform,how to avoid a tube die a put is random,further put forward in 2016,the national government work report "push and decentralization,combined the pipes,the further development of optimization service reform",emphasize "decentralization""service","regulation".Because fickle kinds of advertisers,advertising agents and advertisement publishers,advertising illegal phenomenon is relatively common.In recent years,China’s ministry of commerce and industry in 2.4 ten thousand to 4.7 ten thousand cases of advertisement regulation law enforcement,fines at around 300 million.In the process of reform,advertising and decentralization,how to strengthen the "regulation",after the"decentralization" problem is worthy of discussion.This article first defines the concept of decentralization and advertising supervision.Second,the status of advertising supervision and the existence of the problem.Then,combined with the reform of decentralization,the objectives,principles and means of advertising supervision.Finally,we can get the countermeasures of advertising supervision in our country under the background of decentralization. |
