The Case Study On The Equity Crowdfunding Financing Model Of Hua Ren Tian Di

Small and micro enterprises are an important part of China's economy,which plays an important role in alleviating China's employment pressure and maintaining social stability.However,small and micro enterprises are weak in our country and the development prospect is not clear,especially by the economic crisis,Is undoubtedly increased the small micro-enterprises survival and development pressure,caught in the plight of insufficient funds.In recent years,with the extensive use of the Internet,the birth of new financial forms of Internet finance.The equity is also an important branch of Internet finance,but also China's new financing methods,sought after by small micro-enterprises.Due to the low barriers to equity entry,high financing efficiency and low cost,it has widened the funds for small and micro enterprises.Therefore,we need to attach great importance to the development of equity,enrich the financial innovation theory of China's capital market.The emergence of all the shares,is conducive to direct participation in the financial market,private capital is fully utilized,rational optimization of resource allocation.However,the development of equity in China's development late,all aspects of the relevant policy system is lagging behind,small micro-enterprises in the use of equity financing process there are still many problems.This paper chooses the Chinese world as a case analysis object,the specific analysis of how the Chinese world is to use the equity model to finance,and how to safely exit.And then from the project sponsors,project financiers,project funding platform three aspects of the success of building blocks of ownership of the reasons for the success.Through the above analysis to draw some inspiration,equity all the chips are more suitable for the development of small micro-enterprises,through the elaboration of the advantages of all the shares to explain why the equity for the small micro-enterprise development.Despite the obvious advantages of equity,but there are some problems of equity ownership can not be ignored,in order to put forward some suggestions,hope that the equity financing can be better development,better help small and micro enterprises.