Research On The Influencing Factors Of Rural Tourist Experience

The research on the influencing factors of the tourists experience is always the important field in the research of the tourism experience.It has formed a lot of mature theories and research methods.But there is little research products in the field of the rural tourism product.So in order to analyze the influencing factors of the rural tourism products.This paper will focus on the influencing factors of the rural tourism products.Firstly,this paper will make preliminary hypothesis on the influencing factors,and interrelationship among them based on the literature research and experts conclusionsSecondly,through the questionnaire design and investigation of the Fu'an Hutou village using principal component analysis variance analysis,IPA analysis and other methods of data analysis,we validate and amend the influence factors.Finally we confirm the influence factors of the tourist experience in rural tourism products,consisted of 6 main factors and 20 specific factors,including rural natural landscape and humanistic environment,activities and service facilities and personal internal factors.Finally,the article uses these influencing factors to guide the experience development of the rural tourism product,taked Hutou village as example.