Study On The Development Of Experiential Rural Tourism Products In Fenghuang Village Of Gao County In Yibin

As an advanced development concept of rural tourism product,the development of experiential rural tourism product is a new perspective to achieve the sustainable development and solve the problems of rural tourism as it steps into experiential economy era.Foreign scholars have relatively mature research on rural tourism products while there are still many controversies in domestic especially the development of experiential rural tourism product,an almost blank field which urgently needs a theory as a guidance and a successful case as a reference.At the same time,the demands of tourists have changed with the advent of experiential economy era.They are no longer satisfied with the form of popular tourism and pay more attention to the participation of tourism.Therefore,experiential tourism with a high-participation is highly favored and it will be the development direction of rural tourism in the future.Based on the above research background,this paper systematically elaborates the development environment and domestic and foreign theoretical research of modern rural tourism and makes a analysis and research on the relative concepts of rural tourism and experiential tourism.On the basis of the Experience Economy Theory,Maslow's Needs-Hierarchy Theory,Sustainable Development Theory and Systematic Theory,the paper researches on the development and design of experiential rural tourism product of Fenghuang village combined with its development conditions including regional advantages,industrial characteristics,tourism resources,market prospect,etc.The innovation point of this paper is that the experientiality was integrated into the development of rural tourism products of Fenghuang village while establishing a system of experiential tourism product based on its resource conditions and market demand.The system,mainly in Yibin,Zigong,Neijing and other core tourism-generating regions,consists of five parts including sightseeing,culture,recreation,health and sports,each part focuses on its experiential products with the purpose of making Fenghuang village become a destination of rural health tourism in southern Sichuan.Combined with experience of the participation of tourism planing of the project the Rural Tourism Planing of Fenghuang Village in Qingling Township,the writer has conducted an empirical research on the development of experiential rural tourism product mentioned in the context and effectively integrated the Experience Tourism Theory with the development of rural tourism products with the aim to design products with a high-participation,providing insightful ideas for the development of experiential rural tourism and enriching the research contents of tourism and related disciplines.In addition,this paper also contributes to indicating a direction for the further scientific planning in Fenghuang village,the enhancement of the participation of tourism products and the achievement of sustainable development,which has significance in practice.