Research On The Exploitation Of Cultural Creative Tourism Products In She Minority Village Based On Tourist Experience

In order to protect and inherit the She minority Culture, and to promote the development of the She minority village economy, it is an important way for developing She minority village culture tourism. She minority Culture is a shining pearl in the national culture, and the characteristics tourism of She minority based on its distinctive ethnic village, active national culture, and kindly She minority people which attracting more and more tourists to experience and touch it. In the environment of experience economy and creative economy, it is should from the perspective of tourists experience and connect with creative to develop cultural creative tourism product, and providing a unique She minority village culture tourism experience for visitors if She minority village want to develop its tourism.This paper started from the tourist experience, based on the research of home and abroad, and made a tourists satisfaction model of the She minority village culture tourism experience, then put forward the theoretical hypothesis. The article used qualitative and quantitative methods to analyze the differences between the expected experience and the realistic experience satisfaction of She minority village culture, proposing the countermeasures for the She minority village cultural creative tourism product development.This paper collected raw data through the questionnaire survey and interview survey, using SPSS software for the questionnaire analysis, theoretical model, and hypothesis verification. Acquired five factor of she village cultural tourism tourists experience through the factor analysis, which including service experience factor, activity experience factor, service facilities experience factor, infrastructure experience factor, and environment experience factor. To verify the significant relevant between every experience factor and tourists overall satisfaction through regression analysis, thus should make corresponding improvement of according to the influencing and contribution of the cultural tourism experience factors to improve the tourists satisfaction. This paper verified the differences between the expected experience and the realistic experience satisfaction of She minority village culture by paired samples T test analysis, then through the further analysis of IPA to analyze the how the differences between the expected experience and the realistic experience satisfaction of She minority village culture, which aim at providing creative ideas for the She minority village cultural creative tourism product development. Finally, according to the statistical analysis results of survey, considering the actual situation of She minority village cultural tourism development, it used the theory of experience economy, tourist satisfaction theory and the authenticity theory, combined with individual character and travel behavior characteristics of tourists, showing the measure of She minority village cultural creative tourism product development, which including promoting service experience of cultural creative tourism, strengthening activity experience of cultural creative tourism, expanding facilities experience of cultural creative tourism and the constructing space scene experience of cultural creative tourism.